BEAUTIFUL BUT UNLUCKY; A HAPPY ENDING IN SPAIN

BEAUTIFUL BUT UNLUCKY; A HAPPY ENDING IN SPAIN
BEAUTIFUL BUT UNLUCKY; A HAPPY ENDING IN SPAIN

Miami, July 30th, 2010

The Telemundo Internacional telenovela Beautiful, but Unlucky culminated in Spain on July 27th with 24.7% market share and 2,274,000 viewers, surpassing Salvame Diario on Telecinco with 17% and 3D on Antena 3 with 7.1%.  The telenovela starring Danna García and Segundo Cernadas successfully aired on TVE achieving an average of 20.9% and 2,128,000 viewers throughout its entire transmission.

This original story by Julio Jiménez was also an extraordinary success on digital platforms, reaching an average of 2,500 paid previews per episode on ONO’s VOD platform. Beautiful, but Unlucky, one of the company’s most demanded products for digital platforms, accomplished a 120% increase on paid previews compared to a previous telenovela with peaks of 5,439 paid previews. 

Luis Daniel Capriles, Telemundo Internacional’s VP of International Digital Media commented, “We have continuously moved forward in Spain on the digital platforms.   Beautiful, but Unlucky surpassed expectations, obtaining 3,412 paid previews during its final episode.  The amazing performance of this product in Spain demonstrates the success of our productions and the continuous growth of digital platforms in Europe.”

This telenovela narrates the story of the beautiful Lola, who was born marked by misfortune and bad luck.  She became an orphan when she was only a child and had to live under the tyranny of her aunt. Years later she ends up living in the town’s cemetery, where she hides during the day and wanders around night. In spite of her savage appearance, Marcelo Machado, the most desired bachelor in town, will discover her true beauty and an unexpected love will be born between them, but it won’t be long before it’s destroyed by the greed and envy of those who surround them.  Lola’s destiny will take a surprising turn, and she returns to her town transformed into a beautiful millionaire who is willing to fight for the love of her life.

Beautiful, but Unlucky is part of the catalog of productions of Telemundo Internacional.

 

Telemundo Internacional is a division of the Telemundo Network, dedicated to the sale and distribution in international markets of the network’s original content and of a programming catalog from different industry leaders. Part of the business philosophy of this division is to identify new development ideas to create original content for the industry and generate innovative businesses for the different television platforms.  

Currently, we are the second producer and distributor of Spanish language content worldwide, with more than 200 slots of programming. In 2009, our content, which includes soap operas, specials, variety and entertainment shows and reality shows aired in over 104 countries worldwide and was dubbed into more than 35 languages, reaching a total of 50,000 air hours outside the United States and Puerto Rico.

Telemundo Internacional is part of NBC Universal.

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